Social Marketing has become so much more than one-way communication. With the growth of social media, an increasing number of brands are finding value in opening conversations with online audiences, understanding their needs first hand and engaging them with the right content and information – all at the right place and the right time. At Inventive Networks, it is our personal belief that the right social media approach for brands is to do more than just talk. We help our clients learn to the importance of listening to what their audience is saying and subsequently assist them in finding ways to deliver value.