E-mail Marketing Over the years, email has emerged as one of the most effective forms of digital marketing. Traditionally, only leveraged as a mass mailing tool, the evolving face of the new age customer opens a host of new avenues through email to initiate an engaging two-way communication.
To achieve this, the website must deliver on a number of fronts.
- Personalized emails for e-commerce stores targeting niche customer groups.
- Reminder emails for shopping-cart abandonments.
- Personalized notifications for upcoming offers and promotions.
- Customer relationship building support through email.